We left eager to make service design and the conference bigger.Īlex: I missed out on Madeira, but it looked like an awesome event and I vowed not to miss another one.īirgit: We were so worried. It was great to present these world leaders in service design. There was a photo of Oliver King leading a group conversation by the edge of the sea. We were still figuring out what the network and the conference was all about. It gave me energy that lasts until today! Madeira 2009 Wasn’t the second day venue formerly a prison? Or a hospital? For me however the real highlight was making enduring friendships and realising just how big service design was going to become.īirgit: Not to forget the very first Member’s Reception on a boat! It was hot, it was crowded – and it was fun! We were all overwhelmed by the amount of SDN members and conference participants that joined in such a short time since we had launched. Highlights at de Rode Hoed (where we were for Member’s Day in Amsterdam last year) included Virgin Atlantic and McDonalds describing their industry-leading approaches to delivering service design inside organisations. Alex and I have been great mates since.Īlex: Did it snow? I don’t remember that – the first conference was too exciting to notice! Our very first Member’s Day introduced me to ‘silent brainstorming’. I had never met Alex before the workshop. I introduced the speakers and ran a workshop with Alex Nisbett and Shelley Evenson. The conference was simple: one day of speakers, one day of workshops. I remember because I flew home the day before Thanksgiving in the US. Jamin: It was very exciting, and very cold.
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